In my former life, I worked as a photographer shooting lifestyle images for newspapers and magazines throughout Atlanta. I had a great photo editor who gave me two simple tips when I first got started: No butts and show verbs. What he meant by that is don’t photograph people from behind—always show their faces. And show the subject doing something,Continue Reading
If you haven’t done your preliminary research on keywords and competitors, go back to part 1. Once you have your keywords mapped, topics defined, and understand why your competitors are at the top of the search engine results page (SERP), you’re ready to build your page. Your goal is to build quality content that generates visits by providing value toContinue Reading
This is part 1 of the 2-part series, where we’ll focus on the basic principles of SEO—building a keyword list and analyzing your competitors. In part 2, we’ll look into building SEO-ready web pages with quality content and metadata. Now that you know why you should invest in SEO, this article will explain how to improve SEO for your websiteContinue Reading
Imagine you’re selling Apple headphones from your website but you keep attracting visitors looking to buy organic apple chip snacks. They’re not happy to find out you’re selling headphones and you’re not happy they’re using your marketing resources. You wonder what’s causing this issue and find out your product pages keep making references to the apple fruit, which confuses theContinue Reading
