In my previous post, I provided an overview of how UX testing can help identify bottlenecks with your customer journeys. Today, we’ll explore a couple of UX tests and reports I’ve used over the years, with a brief explanation when to consider each of them. To start, reference the matrix chart below to determine what kind of data you wantContinue Reading
With a growing number of customers using search engines, social networks, and mobile apps to connect with organizations, I develop data-driven strategies to coordinate technologies and find new opportunities to connect with customers. With a background in design and technology, I have developed websites and marketing campaigns for B2B and B2C industries.
Developing a holistic digital marketing solution from brand awareness to customer conversions may require multiple processes and tools. My areas of expertise include: