• Digital Marketing Strategy

    I help organizations grow their digital presence and connect with their customers. With experience with technology, design, and customer experience, my goal is to help you generate leads and increase conversions across your digital channels.

    Muzel Chen portrait.

Approach

With a growing number of customers using search engines, social networks, and mobile apps to connect with organizations, I develop data-driven strategies to coordinate technologies and find new opportunities to connect with customers. With a background in design and technology, I have developed websites and marketing campaigns for B2B and B2C industries.

Focus

Developing a holistic digital marketing solution from brand awareness to customer conversions may require multiple processes and tools. My areas of expertise include:

Brand Awareness

  • Social Media Marketing
  • Digital Ads
  • Email Campaigns
  • SEO and SEM

Customer Experience

  • Website Audits
  • Audience Segmentation
  • Customer Journeys
  • A/B and Usability Testing

Goal Conversions

  • Demand Generation
  • Landing Page Development
  • CRM Forms Integration
  • Marketing Automation

Digital Transformation

  • Web Governance
  • Project Management
  • Data Analytics Training
  • Change Management

Clients

  • Brigham Young University
  • University of Nebraska, Lincoln
  • University of South Carolina, Upstate
  • Wake Forest University
  • Rutgers University
  • Indiana State University
  • California Sate University, Los Angeles
  • The University of New Orleans

Certifications

Salesforce Certified Pardot Specialist

Google Ads

Google Analytics

Google Mobile Sites

Blog

In my previous post, I provided an overview of how UX testing can help identify bottlenecks with your customer journeys. Today, we’ll explore a couple of UX tests and reports I’ve used over the years, with a brief explanation when to consider each of them. To start, reference the matrix chart below to determine what kind of data you wantContinue Reading

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