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Digital Marketing Strategy
I help organizations grow their digital presence and connect with to their customers. With experience with technology, design, and customer experience, my goal is to help you grow your leads and increase conversions across all your digital channels.
Approach
With a growing number of customers using search engines, social networks, and mobile apps to connect with organizations, I develop data-driven strategies to coordinate these technologies and to find new business opportunities. With a background in design and technology, I have managed cross-functional teams to develop web-based solutions for digital marketing.
Focus
Developing a holistic digital marketing solution from brand awareness to purchase may contain multiple steps and utilize several tools or processes. My areas of expertise include:
Brand Awareness
- Social Media Marketing
- Digital Ads
- Email Campaigns
- SEO and SEM
Customer Experience
- Website Audits
- Audience Segmentation
- Customer Journeys
- A/B and Usability Testing
Goal Conversions
- Demand Generation
- Landing Page Development
- CRM Forms Integration
- Marketing Automation
Digital Transformation
- Web Governance
- Project Management
- Data Analytics Training
- Change Management
Clients
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Indiana State University
Terra Haute, IN
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Carroll College
Helena, MT
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California State University, Los Angeles
Los Angeles, CA
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Rocky Mountain College
Billings, MT
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Rutgers University, School of Communication and Information
New Brunswick, NJ
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D'Youville College
Buffalo, NY
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Trine University
Angola, IN
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Waukesha County Technical College
Pewaukee, WI
Certifications

Salesforce Certified Pardot Specialist

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