Approach

With a growing number of customers using search engines, social networks, and mobile apps to connect with organizations, I develop data-driven strategies to coordinate these technologies and to find new business opportunities. With a background in design and technology, I have managed cross-functional teams to develop web-based solutions for digital marketing.

Focus

Developing a holistic digital marketing solution from brand awareness to purchase may contain multiple steps and utilize several tools or processes. My areas of expertise include:

Brand Awareness

  • Social Media Marketing
  • Digital Ads
  • Email Campaigns
  • SEO and SEM

Customer Experience

  • Website Audits
  • Audience Segmentation
  • Customer Journeys
  • A/B and Usability Testing

Goal Conversions

  • Demand Generation
  • Landing Page Development
  • CRM Forms Integration
  • Marketing Automation

Digital Transformation

  • Web Governance
  • Project Management
  • Data Analytics Training
  • Change Management

Clients

Certifications

Salesforce Certified Pardot Specialist

Google Ads

Google Analytics

Google Mobile Sites