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Types of UX Testing and Analysis: A Reference Guide

In my previous post, I provided an overview of how UX testing can help identify bottlenecks with your customer journeys. Today, we’ll explore a couple of UX tests and reports I’ve used over the years, with a brief explanation when to consider each of them. To start, reference the matrix chart below to determine what kind of data you wantContinue Reading

2020-01-30
By: Muzel Chen
On: January 30, 2020
In: User Experience

Top 10 Instagram Mistakes to Avoid in Higher Ed

In my former life, I worked as a photographer shooting lifestyle images for newspapers and magazines throughout Atlanta. I had a great photo editor who gave me two simple tips when I first got started: No butts and show verbs. What he meant by that is don’t photograph people from behind—always show their faces. And show the subject doing something,Continue Reading

2019-12-20
By: Muzel Chen
On: December 20, 2019
In: Marketing Channels

Optimizing Website Conversions With UX Testing

Whenever I start an SEO analysis project, I look at the client’s analytics and the metrics look healthy at first. You have probably experienced this as well, but when I zoom out on their timeline and look at the big picture, the data shows no significant traffic or conversion growth over the years, which indicates an issue with their marketingContinue Reading

2019-12-18
By: Muzel Chen
On: December 18, 2019
In: User Experience

The Battle for Accessibility

“The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.” Tim Berners-Lee, W3C Director and inventor of the World Wide Web I read a post on the paradox between aesthetics and accessibility by Anthony at UX Movement, a website focused on design and user experience, and there were many misguided attemptsContinue Reading

2019-11-25
By: Muzel Chen
On: November 25, 2019
In: User Experience

How To Improve SEO Rankings – Part 2

If you haven’t done your preliminary research on keywords and competitors, go back to part 1. Once you have your keywords mapped, topics defined, and understand why your competitors are at the top of the search engine results page (SERP), you’re ready to build your page. Your goal is to build quality content that generates visits by providing value toContinue Reading

2019-11-14
By: Muzel Chen
On: November 14, 2019
In: Marketing Channels

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