In my previous post, I provided an overview of how UX testing can help identify bottlenecks with your customer journeys. Today, we’ll explore a couple of UX tests and reports I’ve used over the years, with a brief explanation when to consider each of them. To start, reference the matrix chart below to determine what kind of data you wantContinue Reading
In my former life, I worked as a photographer shooting lifestyle images for newspapers and magazines throughout Atlanta. I had a great photo editor who gave me two simple tips when I first got started: No butts and show verbs. What he meant by that is don’t photograph people from behind—always show their faces. And show the subject doing something,Continue Reading
Whenever I start an SEO analysis project, I look at the client’s analytics and the metrics look healthy at first. You have probably experienced this as well, but when I zoom out on their timeline and look at the big picture, the data shows no significant traffic or conversion growth over the years, which indicates an issue with their marketingContinue Reading
“The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.” Tim Berners-Lee, W3C Director and inventor of the World Wide Web I read a post on the paradox between aesthetics and accessibility by Anthony at UX Movement, a website focused on design and user experience, and there were many misguided attemptsContinue Reading
If you haven’t done your preliminary research on keywords and competitors, go back to part 1. Once you have your keywords mapped, topics defined, and understand why your competitors are at the top of the search engine results page (SERP), you’re ready to build your page. Your goal is to build quality content that generates visits by providing value toContinue Reading
